Who can use this service? Anyone who has a Facebook page. Granted most people are on Facebook just to share pics and updates with their friends – viewing it as a free way to stay connected with family and friends, but to the online marketer Facebook is a gold mine of opportunity to advertise to those specific people who are going to be most interested in your product. If you’re new to Facebook ads, you’re in for a real treat!
Facebook Instant Articles
You know how you can go into your Facebook page and choose the books you like to read, favorite movies, and the like? Well that’s exactly how advertisers are able to find you. How do you know it’s working? These Facebook ads? Because Mark Zuckerberg has an estimated worth of $52 billion. If he wasn’t a billionaire, people wouldn’t be buying anything. Zuckerberg’s ideas for Facebook = pure genius in action.
So how will Facebook Instant Articles help you? With this tool you can create a better and faster experience for readers (some of them are your future customers), you can use creative tools that let you make your articles more interesting and therefore more engaging to this short attention span world we live in today. Distractions are everywhere online so you want to do what you can to keep people on your article by adding high resolution pics, auto play videos, and even interactive maps.
Facebook Instant Articles is a dream come true for companies by allowing them to publish articles that reflect the look and feel of their brands. The other day my friend said to me brands are not that important because generic is just as good. I was thinking to myself – too polite to offend my friend’s feelings – that brands are literally EVERYTHING!
As consumers we develop, know like and trust for particular brands and this starts at a very early age. I remember particular brands I had as a child and the good feelings and memories I associate with those brands still influences my choices as an adult today. Your brand online – your online presence – is just as important as your brand would be in the physical marketplace. Work developing know, like, and trust only helps you reach your target audience and keep them coming back for more.
If you haven’t hopped onto the Facebook Instant Articles bandwagon – you definitely need to give it a try!