Snapchat plans first interactive 3D lens to promote ‘Underworld: Blood Wars’

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Snapchat is partnering with film studio Screen Gems on a sponsored lens for its upcoming release “Underworld: Blood Wars.” The AR feature could turn out to be better than the snooze-inducing franchise it’s promoting thanks to its interactive 3D graphics.

The post Snapchat plans first interactive 3D lens to promote ‘Underworld: Blood Wars’ appeared first on Digital Trends.



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