Offers for discounted electrical goods and gadgets can be really useful, and you don’t have to scour to hard to find exactly what you’re looking for. Tech deals can be found readily across the Internet and cover all types of goods that you could ever want to buy. But why are tech deals and tech bargains so common, particularly online, and why on earth would a retailer sacrifice any of his margin to offer these special promotions?
It all comes down to a fundamental point: consumers love bargains, especially tech As a consumer, you’ll know that money off or a discount is likely to offer the incentive needed to get you to choose a specific product over its competitors. In fact, how many times have you bought a product you wouldn’t have otherwise considered simply because of a promotion or discount. With deals ranging from free shipping right up to massive proportions off the retail price, tech deals are a great way for retailers to convince you to buy where otherwise you wouldn’t. Furthermore, retailers love sales, and by increasing their unit sales, they also have the chance to impress new and unfamiliar customers, which could in turn earn residual loyalty for future business. It really is a sensible approach all round.
Consider this scenario. A retailer offering a product X sells to customers for $10.00, with a total cost to the retailer of say $6.00, including all his direct selling and manufacturing costs. This leaves a margin of $4.00 for the retailer to enjoy. Consider he sells product X at $10.00 to 1,000 people: an overall profit of $4,000. OK, now let’s consider he decides to offer a special discount promotion, taking his selling price down to $7.00. That leaves only $1.00 on top to line his pockets. Sensible business? Potentially. If that price reduction drives unit sales beyond 4,000 people, he’ll be making more money, despite reducing his margin in each unit. For this reason, many retailers opt to take part in ‘limited time only’ special deals, which not only benefit the consumer, but also help their bottom line.
With the rise of the Internet, this has become even more of an issue, as consumers are able to realise greater discounts through lower operating costs. Although this has lead to an almost perpetual squeeze by retailers, they are still very much prospering as a consequence of the internet bargain culture, which is proving to be a successful and mutually beneficial relationship for all those involved.
Tech deals and bargains are great news for the consumer market, and they can really help save you money, whether you’re buying a gift for a loved one, or splashing out on yourself. What’s more, retailers love them, and anything that gets the virtual cash registers ringing is sure to be received well. With the money you’ve saved, you could even start looking towards funding your next technology purchase online in no time, to help promote this evolving cycle of consumerism and market economics.