Tech News – How Apple Is Making It Easier to Get an iPhone for a Cheaper Price [DL News]

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Tech News – How Apple Is Making It Easier to Get an iPhone for a Cheaper Price [DL News]

It’s the first time since 2007.

For the first time in nearly a decade, Apple is offering its customers the opportunity to get refurbished iPhones.

The tech giant this week launched a new sales program for the iPhone, known as the Apple Certified Refurbished store. Customers who head over there will be able to pick up a refurbished iPhone 6s or iPhone 6s Plus. The iPhone joins Apple’s many other products, including Macs, iPods, and other items already on sale in its digital marketplace for refurbished devices.

The move is a notable one for Apple, which has focused most of its retail attention in recent years on selling brand-new devices. While Apple has offered refurbished Macs for years, its online marketplace has only been home to new iPhones. In fact, Apple hasn’t sold refurbished iPhones at retail since the smartphone’s launch in 2007.

Selling a refurbished iPhone, however, is in keeping with Apple’s desire to be a leader in electronics recycling and other green initiatives. Apple is investing heavily in recycling programs in hopes of getting its old hardware back from customers. It then decides whether to refurbish the hardware and sell it again or break it down and mine its parts for recycling. The company even has a sophisticated robot, named Liam, that can systematically remove components in devices like the iPhone so they can be reused in other units…




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