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A Facebook patent would use your family photos to target ads

 

Facebook has filed a patent that would make it easier to target whole families with ads by analyzing the photos they post. The application, filed on May 10th and published today, covers an algorithm that would identify elements of photographs — like faces or other details— and cross-reference them with other data to build a profile of an entire household. If Facebook chose to implement the system, it would supplement a family targeting program that launched last year.

Facebook can already analyze lots of information to tell who’s in the same household. According to Marketing Land, it checks the relationships people list on their profiles, whether people list the same last names or locations, and shared life events or event check-ins, among other things.

The system described in the new patent would involve an even more sophisticated level of data mining. The proposed model would cross-reference details from photographs with tags, descriptions, the poster’s IP address, the list of Facebook users using that same address, and potentially other details. From this, Facebook could deduce how many people were in the household, alongside various demographic information. It doesn’t specify what that might be, although advertisers often look for data on gender, age, and socioeconomic status.

In one example, Facebook describes a male user who posts multiple pictures of two female subjects who appear repeatedly in either pictures he posts or pictures friends tag him in. One of them is a picture of a single young girl, with the description “my angel.” The system could deduce that there are three people in his household, one male and two female, and that the female members are probably his wife and daughter.

That may or may not be accurate, but it would let advertisers target that user using those demographic characteristics — even if he didn’t explicitly list relationships with his wife and daughter, or if the wife and daughter aren’t on Facebook at all.

The application’s claims are broad, so this hypothetical system could be either extremely specific — like cross-referencing faces — or extremely comprehensive, like analyzing photos for brands or other signifiers. (A previous application covered turning on phone microphones to detect what TV shows users were watching.) Facebook doesn’t go into what “demographic composition” covers. The description touts a way to hyper-target users based on household size, household member characteristics, shared interests, which household members use which electronic devices, and whether those users are Facebook members.

Facebook has put a lot of emphasis on how its platforms can bring families together. It recently launched its Portal home video chat device, which is aimed particularly at helping people connect with children or grandchildren. Incidentally, the Portal includes advanced face-tracking features for its “smart camera.” Facebook has said it might use Portal call and app data to target ads on other platforms, and the idea of analyzing images the same way might be tempting.

This patent covers photos that are explicitly posted by users, not video or content from private messages, and companies frequently file patents they never act on. So while Facebook probably could use your Thanksgiving family photos to pitch more attractive Black Friday deals next week, this patent doesn’t tell us whether it actually will.

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Best Mid Range Smartphone

The best mid range Smartphone phone of 2018 reviewed and rated

What constitutes as the best ‘mid-range’ phone has changed rather dramatically in recent years. With flagship phones like the iPhone XS Max and Samsung Galaxy Note 9 comfortably pushing passed the £1000 mark, from a price perspective the goalposts have undoubtedly shifted in the same direction. So here are a comprehensive list of Best Mid Range Smartphone , click on the associated link to purchase or view Moree information too.  All us content creators ensure we bring you the very latest news and information in the world of tech and its new. So want to see what other have to offer after this post. Well head over to the following site, which I personally use too.

At the same time, there are new handsets taking a fresh approach – offering the best possible hardware at the lowest possible price – that also fit within what we would consider mid-range in 2018; handsets like the Pocophone F1, which offer flagship specs without the price-tag.

With these factors in mind, here you’ll find a rundown of phones that we think offer the best bang for your buck while costing around half as much as you would expect to pay for a 2018 flagship.

How we select the best budget smartphones

Just as with any of our other ‘best smartphone’ roundups, this list is designed to reflect the best that the current smartphone market has to offer based on constraints like price and feature-set. We review every phone we consider before it can be placed in a line-up such as this, slipping our SIM cards in and using each phone as our main device solidly for a week at the very minimum.

We test claims on performance and battery life with both real-world and artificial benchmarks, we trial new features and cast a scrutinous eye over every facet and flaw that these phones might possess, all in the pursuit of providing a clear, concise review of the latest smartphone to make your buying decision as easy as possible.

OnePlus 6T Best Mid Range Smartphone

Best Mid Range Smartphone
£409.95 View at eBay
£439.00 View at Amazon
£469.00 View at OnePlus

Pros

  • A huge leap in OnePlus design
  • Seriously fast
  • Fast Charge is still great
  • A well thought-out version of Android with great extras

Cons

  • Camera still needs improvement
  • Missing a few ‘flagship’ features

The OnePlus 6T is arguably the phone that demonstrates just how much OnePlus as a company has grown up in its short lifespan. While at the upper end in this mid-range roundup, starting at £499, the OnePlus 6T feels practically as much of a flagship as any iPhone or top-tier Samsung does.

Not only does it adopt a beautiful metal and glass design, and a notch-laden extended display, just like the rest of 2018’s flagships, it also offers some of the best smartphone performance on the market. There’s a cleanly-skinned Android 9.0 Pie experience with some meaningful tweaks and the company’s excellent Fast Charge technology. Making out one of the Best Mid Range Smartphone

The primary cameras are also a massive improvement on their predecessors, even if they still lag slightly behind the best in the business. There’s no headphone jack, however OnePlus has added a slick in-display fingerprint scanner that’s the final futuristic feature.

Pocophone F1

Best Mid Range Smartphone
£275.00 View at eBay
£310.00 View at Amazon Marketplace
£320.00 View at Amazon

Pros

  • Excellent value for money
  • Superb performance
  • Fantastic battery life
  • Decent cameras

Cons

  • MIUI for Poco will take some getting used to
  • Thick bezels
  • Plastic build
  • No NFC

Being supported by Chinese tech giant Xiaomi’s manufacturing infrastructure has allowed new player Pocophone to make a serious splash with its first handset, the Pocophone F1. For around $/£300 you get a liquid-cooled Qualcomm Snapdragon 845 processor with at least 6GB of RAM, a huge 4000mAh battery, a decent notched Full HD+ display and a surprisingly good pair of AI-enhanced main cameras making this also one of the Best Mid Range Smartphone

The MIUI for Poco skinned Android experience will take a little getting used for anyone who hasn’t used a Xiaomi phone before, but the price/performance balance this handset strikes borders on astonishing.

It comes in three polycarbonate finishes (red, blue or black) or, if you’re willing to fork out a little more cash, the Kevlar-backed ‘Armored Edition’ seen above.

Samsung Galaxy A7 (2018)

Pros

  • Great OLED screen
  • Solid value
  • Ultra-wide camera is fun

Cons

  • Weak GPU
  • Slow charging and no USB-C

The Samsung Galaxy A7  is a lower-cost alternative to the Samsung Galaxy S9 and Samsung Galaxy Note 9. It’s a compelling choice with some neat extras including an extra ultra-wide camera and a strong OLED screen; two things you’d rarely normally find at this price.

This is far from a gaming phone, though. The Galaxy A7 has a solid CPU, but its graphics chipset is among the weakest in this class and we’d recommend something else if you love mobile gaming.

The ultra-wide secondary camera is a great feature too, giving some variety to the shots you take. The main camera is perfectly adequate, especially at the £309 price.

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Honor 10

£324.99 View at eBay
£289.00 View at Appliances Direct
£289.00 View at Laptopsdirect

Pros

  • Sleek design
  • Powerful hardware
  • Good value

Cons

  • EMUI Android skin is bloated
  • Some performance bugs

Honor has released a lot of great value-for-money smartphones in 2018 but its latest flagship, the Honor 10, is the best. It’s a stylish and capable smartphone that gives you most of what the pricier Huawei P20 does for under £400.

You get dual AI-enhanced cameras set within the phone’s eye-catching ‘Aurora’ reflective glass back, fast charging and the same Kirin 970 processor that powers Huawei’s current top smartphones, complete with NPU (neural processing unit) for AI-based tasks.

The company’s EMUI software experience is highly customisable but might be the biggest issue as it also brings with it a few bugs and a little slow-down from time to time. Nothing some focussed software updates can’t fix, though.

Nokia 7 Plus

£246.25 View at eBay
£279.95 View at John Lewis

Pros

  • Big, bright screen
  • Impressive battery life
  • Android One has potential

Cons

  • Lots of app crashes and software bugs
  • Could do with some design tweaks

A big display, a big battery, lossless optical zoom on its primary dual camera and a clean and up-to-date Android One experience make the Nokia 7 Plus an easy recommendation.

One of HMD Global’s best phones since licensing the Nokia brand, the Nokia 7 Plus left us pleasantly surprised by what it brought to the table, considering it can be had for under £350. The polycarbonate body of the Plus comes with the Nokia line’s signature copper accents, helping it stand out from the crowd. There’s a rear-mounted fingerprint sensor too.

The Snapdragon 660 processor is more conservative than what the majority of phones in this lineup come packing, but paired with clean Android One software onboard, this phone feels just as fast and fluid as any more premium handset. Don’t forget to share this post if you found it useful. Best Mid Range Smartphone

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